As a water conscious band Hurley not only supports global solutions such as giving access to clean water to people around the world, but also local solutions by supporting the use of reusable canteens instead of plastic bottles. In the spirit of reducing waste and saving water, Upcycle it Now partnered with them to create water bottle holders out of mislabeled, dropped, or defective girls board shorts and men’s t-shirts that couldn’t be sold.
We premiered these cute and useful holders during the Hurley Pro Sept. 15- 19th at the H2O booth where Hurley was selling canteens and had free filling stations.
And just for fun we demoed a custom surf board case made out of Hurley’s Phantom material. The Phantom material falls right in line with H2O’s theme of reducing water waste and recycling as it is made with recycled PET Bottles.