Spotlight on PitchFest 2017

by Camber Outdoors

The landfill is our #1 competitor. It’s the cheapest, easiest solution on the market. … We want to change business as usual and close the loop on textile waste. —Christina Johnson of Upcycle it Now

 

This Woman Upcycles Disney’s Trash and Sells It Back to Them

by PARI CHANG

Yahoo! Makers

Design grad Christina Johnson’s interest in recycling textiles into new products became a business that proves everything old can be made new again.

 

Upcycle It Now Background

“From the very beginning, Liz Bordessa was an entrepreneur with a keen eye for business development. She shared her entrepreneurial spirit with her daughter, Christina Johnson. Together, they have created a thriving, environmentally friendly, sustainable business – Upcycle it Now…

 

Christina’s Bio

Christina Johnson always knew that one day she would own her own business. Like her mother and business partner, Liz Bordessa, Johnson is an entrepreneur at heart…

 

Liz’s Bio

With an interest in business development and an eye for industry trends and developing opportunities, Liz Bordessa began her career in advertising sales, working directly with small businesses helping them grow.

 

Patagonia Partnership Release

Upcycle It Now, a sustainable design and manufacturing company, in partnership with outdoor apparel company Patagonia, has successfully launched and nearly sold out their entire Upcycled Spring 2015 Collection of exciting, colorful toiletry bags.

 

Upcycling Turns Trash Into Valuable Products

by ALAN FARNHAM
ABC News

“Liz Bordessa and her daughter, Christina Johnson, practice full on upcycling.  Their company, Upcycle It Now, takes dump-destined castoffs from such companies as Patagonia and Disney (parent company of ABC News) and turns them into new, upscale products — some handsome, some witty, some both.”

 

A New Consuming Philosophy: Reuse, Remake, Refrain 

by TIFFANY HSU

LA TIMES

“Liz Bordessa and her daughter, Christina Johnson, launched Upcycle It Now to give Bordessa’s tailoring and alterations business a boost after the recession. The Long Beach company now partners with Patagonia to make yoga mat slings from old board shorts and dog jackets out of used rain gear and fleece outerwear.”