Long Beach Museum of Art Recycles
Downtown Banner Art into Unique Gift Shop Accessories
UpCycle it Now fashions blend textile arts with sustainability mission
The Long Beach Museum of Art released a new line of accessories with the help of UpCycle it Now, a new conservation-driven start up based in Long Beach.
The fashionable tote bags, wallets, laptop bags and purses are all crafted from the museum’s exhibit banners that previously hung from light posts on throughout the city.
“We had beautiful banners up around the city for the Ray Turner exhibit this past summer,” said Ron Nelson, Executive Director, Long Beach Museum of Art. “I kept thinking, ‘we have to do something with these.’ Each banner had painted images on them, and people were constantly asking for them. If we could re-purpose and re-sell them in another venue, we’d be raising funds for the museum and keeping the artwork alive in a different format, paying it forward in a sense.”
Nelson met up with Christina Johnson, Creative Director and Founder of UpCycle it Now, and immediately gravitated to their concepts and production process.
The company is solely focused on taking art materials that are destined for landfills and adding value by turning them into unique fashion objects. “Nothing is wasted, and the excitement from the original event or exhibit lives on,” said Christina Johnson, Creative Director and Founder at UpCycle it Now.
UpCycle it Now products are hand-crafted by skilled laborers from the local community. “We’re a family business, so we’re very passionate about employing, training and supporting our staff,” said Johnson. The production team includes an on-site staff plus stay-at-home parents who work from design kits that are sent home.
Nelson said UpCycle it Now production pricing is very reasonable even though the quality is excellent. “They’re really conscientious about design, durability and practicality,” he said.
“The designs UpCycle it Now created have become our hottest sellers in the museum store,” continued Nelson. Large tote bags, presentation folders and lunch bags are selling particularly well. All UpCycle it Now designs are custom cut and stitched to maximize the best graphic design from each banner they come from.
The museum accessories have already become conversation pieces in the community. “It’s a unique marketing and advertising vehicle,” said Nelson. “Everyone immediately wants to know, ‘Where did you get that?’”
Nelson has been recommending UpCycle it Now to other organizations in the area. “I’m one of their biggest cheerleaders,” he said. “They’re sincere and authentic, and I’m enthusiastic about supporting their business. I never dreamt I’d be able to find a company that could design something so beautiful and have it made at a reasonable cost with local labor resources.”
MEDIA CONTACT: Christina Johnson – firstname.lastname@example.org – (562) 882-1825